Back in 2014, siblings Paola and Humbert Sasplugas decided to pursue their dream and turn Paola’s childhood passion for jewelry and design into a lifetime project: a Digitally Native fashion brand that could resonate with women across the world. Effortless elegance and lifestyle meet genuine, timeless and prêt-à-porter jewelry to create the PDPAOLA universe.
We are headquartered in sunny Barcelona and currently have more than 80 employees. Our business is global. We are present in more than 30 countries and keep opening new Flagship Stores in key city locations.

Our mission is to spark joy and promote self-confidence across women worldwide. We are always trying to exceed customers' expectations by balancing customer experience, design and quality. Leaving a positive legacy on our planet, community and industry is also an essential part of our mission and what drives us as a company.
We are creative, proactive and dynamic. We foster the free exchange of ideas, and we want our employees to feel supported and empowered.

Passion
Customer centricity
A grow-together attitude
Proactivity
Perfectionism at heart
Consciousness
Creativity