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Zaza: a Tribute to Little Big Things That Matter

The concept of Holism was created in 1926 by Jan Christiaan Smuts who described it as “nature's tendency to use creative evolution to form a whole that is greater than the sum of its parts.”

Indeed, nature is the greatest guardian. It balances out all of its pieces in the continuous evolution of life. It is we, as humans, who have to understand its language.

Nature knows that small insects are an essential part of something which is much bigger. If we observe insects carefully, their movements and organization, and listen to their hum we realize the magical beauty of nature.

But beyond their rare beauty, insects are a key part of biodiversity. Their importance in nature and human life is immeasurable.

Did you know pollination of bees contributes $20 billion in harvests per year in the United States alone? Including fruits and vegetables, wow! Not to mention the sweet and delicious honey that is produced and consumed worldwide (and that we love so much!).

These tiny creatures are so important for controlling pests and predators and maintaining the natural balance of the ecosystem. Many different species fulfill different functions, illustrating nature’s intelligent organization. If the roles were reversed, we would look tiny against their power.

In the world of art and literature and even clothing, these tiny crawlies have played an important part too. They’ve gone as far as inspiring fables, sayings, comics and even jewelry trends. Their aesthetic contribution is immense thanks to their rich colours, shapes and unique movements that enrich nature and beautify it.

Take for example moths which symbolically, they represent three concepts: mystery, light/darkness and transformation. Spiders, fireflies and ants are also insects full of symbolisms and meanings.

In ancient Egypt, the scarab meant luck and it was a motif frequently used in jewelry. During the Victorian times, the bourgeoisie made it very fashionable to wear live insects. Shocking but true!

We are all part of something bigger

For this reason the Zaza collection drew inspiration from these wonderful little creatures to remind us that we are all part of something bigger. Aiming to capture the subtle beauty and fragility of small flying insects, the transparency of grey wings evoke their rapid flapping, while gold and silver hues highlight the beauty of the details. An interpretation of these vibrant and laborious little insects is PDPAOLA’s tribute to nature.

A jewel, a Tree

However, just crafting jewels that remind us of the importance of insects is not enough. At PDPAOLA, we couldn't pay tribute to nature without moving a bit closer to environmental responsibility. For this reason, we’ve joined forces with Eden Projects to plant a tree for every jewel sold.

The California-based foundation focuses on restoring healthy forests and reducing extreme poverty by employing local villagers in Africa, Central America and Asia to plant millions of trees every year.

Eden Projects has planted over 330 million trees to date. We hope that with this small gesture we can all help not only to elevate that tree count but to raise awareness about deforestation and the myriad of problems it causes.

Reforestation is crucial to restore animal habitats local rainfall patterns, stopping erosion and giving work to people in need. We invite you to be a part of this next chapter with us!

One bug, one tree for our planet!