THE THINGS THAT MOVE US
CREATIVITY, FAMILY, HUMBLENESS, CONFIDENCE AND BOLDNESS
Like life itself, growth implies evolution and identifying your true priorities, rethinking what guides your actions and gives meaning to your existence.
A lot has happened since our brand was born, so we wanted to capture the essence of PDPAOLA and discern the values or things that move and inspire us, hoping they will also inspire others.
As such, these are the values that are at our very core: CREATIVITY, FAMILY, HUMBLENESS, CONFIDENCE AND BOLDNESS. Each of them is equally important to us, and we aim to nurture them in ourselves and in our brand.
Join us in exploring them.
To walk unfamiliar territories
To start new journeys, or finish others.
To love without conditions
To be there for one another.
To know when you don’t know (and say you don’t know)
To learn from others.
To bring your whole self always
To lead the way, and inspire others.
These are the things that move us.
This is PDPAOLA.
Creativity builds invisible bridges: it connects countries, cultures and subcultures and it connects us with ourselves and others. Creativity means exploration: it unblocks old patterns and ways of thinking and it makes us see the world with fresh eyes.
CREATIVITY MAKES THE INVISIBLE VISIBLE.
CREATIVITY IS TRANSFORMATION.
CREATIVITY IS OUR PAST AND OUR FUTURE.
A safety net or the place where we can be our true selves, and be loved for who we are. Family is not only shared blood, but a shared commitment to something bigger. Our family is made of the people we decide to give our time and energy to, and most importantly: our love.
FAMILY IS TRUST, GROWTH AND INSPIRATION.
FAMILY IS CLOSENESS.
FAMILY IS THE FOUNDATION OF PDPAOLA.
A POEM ON FAMILY
a steady touch
a healing balm.
When we live thinking we know everything and only focus on ourselves, we are living blindfolded. However, when we embrace our limitations and vulnerability, as well as our modest place in the world, we embrace growth and we become more humane.
HUMBLENESS FREES US.
HUMBLENESS IS EMPOWERING.
HUMBLENESS IS OUR WAY OF LIFE.
A POEM ON HUMBLENESS
The act of “exposing ourselves”, removing our masks and letting others see us for-who-we-are takes vulnerability and courage, confidence’s two main ingredients. The more we accept ourselves, the more confidence grows on us, and the clearer our decisions and vision become.
CONFIDENCE GIVES US CLARITY.
CONFIDENCE IS RAW.
CONFIDENCE PERMEATES EVERYTHING WE DO.
Feeling the fear, the uncertainty, the doubt and not letting them bring you down, but make you feel elevated. Boldness is a decision, a willingness and a day-to-day approach to life.
BOLDNESS IS A CATALYST.
BOLDNESS IS THE KEY TO CHANGE.
BOLDNESS IGNITES OUR FLAME.
A POEM ON BOLDNESS
Seal any splits
dissect every part
develop, flourish, expand
you now understand
you wish to stand.
We are essentially a jewelry brand. We do things ardently, unconditionally and boldly.
Siblings Paola and Humbert made a life-changing decision back in 2014: quitting their jobs in Architecture and Finance to fulfil their vision of creating an industry-changing jewelry brand. PDPAOLA is the result of a balanced combination of the creative and business worlds, working together towards the disruption of the jewelry industry.
Headquartered in Barcelona, PDPAOLA is currently available in more than 2000 points of sale worldwide and has become an internationally recognized brand.
At the beginning it was just a few of us, but today PDPAOLA is a growing family that works passionately and closely together to build a brand we are super proud to be a part of.
From design to logistics, every team member is equally dedicated to providing amazing products and experiences and to keep surprising our customers. Together we laugh, get creative and explore new ways of doing things. Our goal is to inspire the women who, in turn, inspire us every single day.
If you want to know more about our teams or any open positions, head to our Careers page.
We know that we are all part of something bigger and more important than ourselves or a brand. When we first started out, we never thought of identifying ourselves as a sustainable jewelry brand, and we cannot claim that we are one. However, we do believe environmental and social responsibility is the way forward.
In 2022, we launched our Sustainability landing page because we wanted to have a space dedicated to our journey where we could share both our progress and shortcomings, as well as showing our commitment is real.
We are aware we have a long way to go, and many steps to take to becoming a better version of ourselves, but it is a journey we have decided to embark on and we're counting on you to join us along the way.