THE THINGS THAT MOVE US

THE THINGS THAT MOVE US THE THINGS THAT MOVE US THE THINGS THAT MOVE US THE THINGS THAT MOVE US THE THINGS THAT MOVE US THE THINGS THAT MOVE US

CREATIVITY, FAMILY, HUMBLENESS, CONFIDENCE AND BOLDNESS

Like life itself, growth implies evolution and identifying your true priorities, rethinking what guides your actions and gives meaning to your existence.

A lot has happened since our brand was born, so we wanted to capture the essence of PDPAOLA and discern the values or things that move and inspire us, hoping they will also inspire others.

As such, these are the values that are at our very core: CREATIVITY, FAMILY, HUMBLENESS, CONFIDENCE AND BOLDNESS. Each of them is equally important to us, and we aim to nurture them in ourselves and in our brand.

Join us in exploring them.

To walk unfamiliar territories
To start new journeys, or finish others.

To love without conditions
To be there for one another.

To know when you don’t know (and say you don’t know)
To learn from others.

To bring your whole self always
To lead the way, and inspire others.

These are the things that move us.
This is PDPAOLA.

SEEKING ARDENTLY

ON CREATIVITY

SEEKING ARDENTLY

Creativity builds invisible bridges: it connects countries, cultures and subcultures and it connects us with ourselves and others. Creativity means exploration: it unblocks old patterns and ways of thinking and it makes us see the world with fresh eyes.

CREATIVITY MAKES THE INVISIBLE VISIBLE.
CREATIVITY IS TRANSFORMATION.
CREATIVITY IS OUR PAST AND OUR FUTURE.

LOVING UNCONDITIONALLY

ON FAMILY

LOVE UNCONDITIONALLY LOVE UNCONDITIONALLY LOVE UNCONDITIONALLY LOVE UNCONDITIONALLY

A safety net or the place where we can be our true selves, and be loved for who we are. Family is not only shared blood, but a shared commitment to something bigger. Our family is made of the people we decide to give our time and energy to, and most importantly: our love.

FAMILY IS TRUST, GROWTH AND INSPIRATION.
FAMILY IS CLOSENESS.
FAMILY IS THE FOUNDATION OF PDPAOLA.

LOVE UNCONDITIONALLY

A POEM ON FAMILY

An
anchor
in
an inconstant
world


a steady touch
a healing balm.

LIVING ESSENTIALLY

ON HUMBLENESS

LIVING ESSENTIALLY LIVING ESSENTIALLY

When we live thinking we know everything and only focus on ourselves, we are living blindfolded. However, when we embrace our limitations and vulnerability, as well as our modest place in the world, we embrace growth and we become more humane.

HUMBLENESS FREES US.
HUMBLENESS IS EMPOWERING.
HUMBLENESS IS OUR WAY OF LIFE.

LIVING ESSENTIALLY

A POEM ON HUMBLENESS

The bliss
the awareness
the learning
the trust

I
equals
us

BELIEVING FIERCELY

ON CONFIDENCE

BELIEVING FIERCELY

The act of “exposing ourselves”, removing our masks and letting others see us for-who-we-are takes vulnerability and courage, confidence’s two main ingredients. The more we accept ourselves, the more confidence grows on us, and the clearer our decisions and vision become.

CONFIDENCE GIVES US CLARITY.
CONFIDENCE IS RAW.
CONFIDENCE PERMEATES EVERYTHING WE DO.

TALKING BOLDLY

ON BOLDNESS

TALKING BOLDLY TALKING BOLDLY

Feeling the fear, the uncertainty, the doubt and not letting them bring you down, but make you feel elevated. Boldness is a decision, a willingness and a day-to-day approach to life.

BOLDNESS IS A CATALYST.
BOLDNESS IS THE KEY TO CHANGE.
BOLDNESS IGNITES OUR FLAME.

TALKING BOLDLY

A POEM ON BOLDNESS

Seal any splits
dissolve doubts
dissect every part
let them
develop, flourish, expand
tell them
you now understand
and
how proudly
you wish to stand.

We are essentially a jewelry brand. We do things ardently, unconditionally and boldly.

OUR STORY

Siblings Paola and Humbert made a life-changing decision back in 2014: quitting their jobs in Architecture and Finance to fulfil their vision of creating an industry-changing jewelry brand. PDPAOLA is the result of a balanced combination of the creative and business worlds, working together towards the disruption of the jewelry industry.

Headquartered in Barcelona, PDPAOLA is currently available in more than 2000 points of sale worldwide and has become an internationally recognized brand.

THE TEAM

At the beginning it was just a few of us, but today PDPAOLA is a growing family that works passionately and closely together to build a brand we are super proud to be a part of.

From design to logistics, every team member is equally dedicated to providing amazing products and experiences and to keep surprising our customers. Together we laugh, get creative and explore new ways of doing things. Our goal is to inspire the women who, in turn, inspire us every single day.

If you want to know more about our teams or any open positions, head to our Careers page.

OUR CHALLENGE TO DO BETTER

We know that we are all part of something bigger and more important than ourselves or a brand. When we first started out, we never thought of identifying ourselves as a sustainable jewelry brand, and we cannot claim that we are one. However, we do believe environmental and social responsibility is the way forward.

In 2022, we launched our Sustainability landing page because we wanted to have a space dedicated to our journey where we could share both our progress and shortcomings, as well as showing our commitment is real.

We are aware we have a long way to go, and many steps to take to becoming a better version of ourselves, but it is a journey we have decided to embark on and we're counting on you to join us along the way.

Design
DESIGN
From drawing to reality

The creative process starts at our atelier in Barcelona, where our specialized creative team works in every design with absolute demand and carefulness, from the first sketch to the material selection and the development of the final samples of every jewel.

The manufacturing of our pieces combines an attentive handcraft expertise with the latest technology, which is applied in different stages until reaching the final jewelry piece:

DESIGN
Digital tridimensional process

From the final hand-drawn sketches of every piece, the digital design team generates a 3D model with the support of specialized software. Is at that stage where we set the final details and technical features of the jewel.

Molding: In order to materialize the piece, we start printing every part of the jewel with high precision 3D printers, with wax as the base material. Afterwards, the negative of this impression is set in silicon, becoming the prime design mould. We refill this mould with wax in order to replicate the piece and we replicate this step as many times as the number of pieces we plan to produce.

The wax tree: Once the wax pieces are replicated, we build what we call the tree: multiple wax pieces branched and attached to a central pillar. We insert the tree in a circular container and then we fill it with cast. We finally set this container in an oven where cast dries and wax melts. The result: a negative shape of the tree in cast, that we fill again with melted 925 sterling silver soon hardened.

Carving: Once silver is finally solidified, the cast is carefully removed. Then we carve the tree pieces with a pressurized water jet. We hand polish every piece for the first time to get solid silver bodies. This is a unique moment: a jewel fragment is born.

Polishing and plating: When the raw silver pieces are ready, we start the polishing stage divided into three phases: First of all, we generally use wet slate slices to remove big surface imperfections. Secondly, we remove the possible scratches generated by the slate with linen and cotton wheels. To conclude the polish phase, we use a wet brush for the final finishing. If the design requires it, we plate the piece in 18 karat gold and we let it dry.

SETTING & ASSEMBLY: At the final stage, we set by hand all the semi-precious stones and zirconias with the help of high precision tools. Finally, we assemble all the parts of the jewel using the soldier or by manual assembly through small rings.

Quality control: Once all the pieces of the production are finished, the quality department performs an exhaustive piece by piece visual and tactile control, as well as a use test with a sample of each production which is then melted again to reuse the material. Finally, we insert each jewel in an airtight bag that protects it during storage.

DESIGN
Beauty lies in details

Commitment to quality is a fundamental pillar in each PDPAOLA jewel. We produce our collection with 925 sterling silver, 18 karat gold, brass, semi-precious stones and zirconias. In addition of going through strict quality controls and being carefully selected, these materials make each piece genuine and unique.

Our workshops are comprised with a great team of craftsmen that ally with avant-garde technology, bringing an exceptional finishing to every jewel. The expertise of the hand-finished details and the high precision of the tools in our facilities allow us to create every piece with the highest level of demand.

OUR STORES
Find your nearest point of sale
Loading store locator...