The Mag

Fashion imagery can make us dream. And ad campaigns convey fascinating ways of storytelling. Through a cinematic visual language, we’re presented with a mood or a feeling, and we’re often transported to a different time and place that ignites our imagination. If you’ve ever wondered how these stories come together, and what goes into preparing, producing, and creating the campaign for a collection...

As a new year begins, it’s common to find yourself indulging in retrospection and reflection about your life choices. All sorts of feelings of hope, joy and even nostalgia start to invade us. We get excited, and our expectations reach an all-time high. We promise ourselves that this is going to be...

As we’ve mentioned before in The Mag, jewelry is fraught with memory and meaning; it expresses our personalities, it reflects our moods, and, of course, it’s a creative and easy way to complement our sartorial choices. But jewelry can be more than that. It can also be a form of artistic expression capable of evoking all sorts of feelings, just like a painting or poetry, music, and literature. And when this emotion is...

If you had the chance to check out our Christmas issue, and you thought you were seeing triple, that’s because you were! Meet Elnaz, Tanaz, and Golnaz Hakkak (who usually sit in that order), the three stunning identical triplets with Iranian roots who are taking the Insta-world by storm with their beautifully resolute eyebrows and matching outfits. At first glance, these raven-haired beauties seem impossible to distinguish. They speak and giggle shyly (almost in unison), wear the same clothes and accessories, and very much love...

Pretty outfits, delightful drinks and endless laughter. That's the fun and memorable side of the party avalanche that comes with the Holiday season. But as the ghost of The Past Christmas is keen to remind you, it can get very messy when the host of invitations that you haven't RSVP'd to piles up on the calendar of social events. As all of this is happening...

Dress or separates. Oversize versus bodycon. Monochrome or colour blocks. Most of the time we take inspiration from our clothes to build our looks. However, this Christmas we challenge you to up your fashion game, and turn around your styling by crafting outfits using jewels as your point of reference instead. What's more, these fashion trends are...

Jewels to make all of the special women in your life shine like stars. Trying to figure out what to get your mom, sister and friends this holiday season? We'd bet every amazing lady on your list would be delighted to receive a piece of jewelry. While it's true that it can be tricky to gift jewelry, as personal preferences are not that easy to gauge, picking out pieces that someone you love will really love doesn't have...

Immersing yourself in the pages of a captivating novel or memoir, forgetting that time exists, is by far one of the best forms of therapy. When it's so easy to get caught in our daily routines and get stuck in our heads with our worries, it's refreshing to live through somebody else's story to help us overcome a tough situation and get a renewed sense of hope. Now that it's getting chilly outside, there's no better...

In a building called the shamba on the Kenyan island of Lamu, 32-year-old Ralia quietly embroiders sandals to sell to visitors. As she carefully sews on the colorful beads, she still recalls her struggles to feed her five children after her husband lost his sight and became unable to support them. She was only 15 when she got married. Her father...

Have you ever seen those women who have a million things going on and wondered how on earth they keep it all together? Far beyond the literal sense of being the head of your enterprise or having a top position in a company, being a boss is really about taking charge and building the life that you truly want. You may think bosses are 'born naturally,' and some are. But it's also true that any woman can build...

As it's clear with every blinking light, incoming message and endless social media scrolling, the world around us moves at relentless speeds that make it almost impossible for us to keep up. Now more than ever, life begs for a place to call our own, lift-up our mood and recharge for the day to come. Here are the five keys to building a sanctuary to honour you inner goddess and emerge as your best self every time. Sunlight will lift up your mood and make the room instantly more pleasant. Allow for as much of it as possible, at least...

Friendship among females can be complicated and simple, beautiful and brittle, and a bit messy sometimes. But there’s no force quite like women coming together to support each other. I still remember when I first met Anna. I was six years old, and it was the first day of school. She was loud and outspoken, while I was shy and timid; we were polar opposites. As I struggled with the idea of talking...

Historically, women have been portrayed in art mostly as creatures of seduction. This is likely due to the old-fashioned, male-led, notions of advertising; minimizing women to be nothing more than hyper-sexualized and submissive beings with the mission to give. In the past there have been some artists, like Klimt, that depicted all forms of femininity. Modern art has showcased women in a myriad...

“We tend to ask if we are good enough, smart enough or strong enough to go ahead with our idea of life”, says 31-year-old, Instagram sensation Shraddha Singh when talking about what makes women hold back when it comes to pursuing their dreams. Based between Amsterdam and London, ‘Shrads’, as she is known on the blogosphere, is a firm believer in not wasting time in doing things you don’t...